Impact ROI combines critical data that allows advertisers and advertising agencies to quickly determine the effectiveness of direct response marketing campaigns. This software solution has been created for decision makers responsible for allocating resources among a variety of advertising vehicles and determining proper spending levels to achieve the best direct response and highest sales volume.

The ROI Calculation and Reporting Module is a configurable, distributable module that can bring revenue, ad costs, and other information together to calculate ROI for each direct response advertisement within a media plan. ROI calculations are presented to users graphically, in a browser report, or in Microsoft Excel.

• Make better, faster business decisions.
• Monitor progress and profitability of advertising expenditures.
• Turn successes from previous marketing programs into successful future programs.
• Reduce waste by identifying advertising that is not producing expected results.
• Identify ads that generate the greatest profits.

Impact ROI provides an efficient, collaborative process that continuously updates ad campaign results. Automated processes collect and tie together all of the data. Financial data from accounting systems, call center data, customer data from CRM systems, and advertising data are fully integrated

• Manage multiple ad agencies from one information source.
• Manage 800 numbers for multiple call centers from one source.
• Compare call curves to actual calls across multiple call centers.
• Calculate ROI across multiple product groups.
• Integrate Impact ROI data with existing CRM systems.

Impact ROI is based on a data model that can be implemented quickly and easily. Its elegant design accommodates mid-sized companies with a single product to large-sized companies with multiple products, and divisions or multiple advertising agencies with a wide array of products. Impact ROI database architecture is designed to provide maximum flexibility for a broad range of advertisers.

• Incorporate business rules and workflow that conform to your requirements.
• Centralize administration of all application functionality.
• Choose how and with whom data is shared through robust security.
• Configure workflow to integrate the software with any email system to provide notification of changes to interested groups.

The Web-based interface allows users to enter campaign data, retrieve campaign data based upon entered criteria, and display ROI reports.

• Access from either MAC or Windows machines.
• Warehouse ad information from more than one agency without exposing one agency's work to another.
• Access ROI data from any location.