Impact ROI offers an integrated, comprehensive software solution that calculates ROI for each direct response advertisement. It allows one or more enterprises to collaborate to combine information relating to advertising data, call forecasts, actual call data, and revenue streams.

The Media Planning and Tracking Module is a user-friendly browser-based interface that incorporates workflow, business rules, and security specified by you. Our powerful, sophisticated data model accommodates small-, medium- and large-sized advertisers and advertising agencies.

Selected financial data from any enterprise application can be automated and aggregated into the centralized database. The process enables transparent integration between the two systems. As a result, you have access to critical information directly tied to measuring ROI.

Call data is collected and rolled into Impact ROI through an automated interface. Impact ROI can accept call data from both in-house and out-source call centers.

The ROI Calculation and Reporting Module is a configurable, distributable module that brings revenue, ad costs, and other information together to calculate ROI for each direct response advertisement. ROI results are presented to users graphically, in a browser report, or in Microsoft Excel.

Impact ROI is the application that shows which ads work and which ads struggle. The key to any successful direct response advertising campaign is the ability to target advertising dollars to vehicles that produce the highest ROI. Impact ROI puts mechanisms in place to turn successes from previous marketing programs into successes in future programs.